Holland, Michigan

Tuesday, November 9, 2004

S2 Yachts hosted more than 50 dealers at their annual Tiara University. This proprietary sales education program featured a closing address by the President of Silver Bullet Partners, Inc. Peter G. Basica. The group responded enthusiastically to the speaker who targeted improvement for learning and the communication process as critical elements to controlling your personal and professional success. The presentation style was unique in that film clips were used as a teaching tool and increase audience involvement. Watching Mick open Rocky’s eye in the film classic ROCKY punctuated the discussion on learning by experience. There was not a person in the room who failed to understand the message: learning by experience is painful! 

“We have known for years that people retain more information when we use HotWired Learning^©, but we didn’t know why.” Basica responded to our question. “Recent research has shown that when human emotions are stimulated the increased brain activity is not just neural, it is also chemical. So in addition to the films acting as third party mirrors where we can see our own similar behavior the films are actually preparing our brains to learn. I don’t fully understand the process but I can tell you the results we see first hand support the research. People who have participated in a Silver Bullet session will walk up years later and quote the concept and film clips accurately. It is amazing.” 

FAME, the Silver Bullet Partners acronym for success provided a check list for what to do when the event was over. Have Faith in yourself and your team that you can do the job. Maintain your Attitude as it is your most important asset. Define your personal Mission and place visual reminders in your office, car and home to help you stay focused. Execution is the final piece of the puzzle and all other phases of success are dependent on your ability to execute. 

Jim Poole from Lakeside Marine Group a Tiara Dealer was one of the motivated students. “Every thing about the Tiara University was done as well as they build their boats. I learned so much about the products it was great. Having Pete come in to close our session perfect. He brought the entire event into perspective. If Pete is going to speak at the next Tiara event I’ll be there.” 

“When Dave Northrop called and asked SBP to participate we were flattered. Tiara University is probably the finest in the marine industry. Then he told us we would only have an hour. I can barely say hello in an hour!” Based on the reaction to his presentation he must have found a way to include his hello and message in the allotted time. Maybe he used a Silver Bullet to target the group?